Having the data is something, representing it effectively and being able to navigate through it effectively is something else that we consider inseparable.
What if you could take your decisions not only from your data but also from the people and places related to these data. This kind of decision, the kind most decision makers are playing with everyday require specific tools that go far beyond just exploring the data inside a database.
By presenting data in a visually appealing manner, the user can have a quick qualitative understanding of the information. This presentation is somehow more important than having the correct data because the human brain needs to digest it, which can only be made through a correct representation.
A few articles:
- http://www.wired.com/science/discoveries/magazine/16-07/pb_visualizing
- http://www.dashboardinsight.com/articles/business-performance-management/the-emerging-importance-of-data-visualization-part-1.aspx
- http://www.dashboardinsight.com/articles/business-performance-management/the-emerging-importance-of-data-visualization-part--2.aspx
- http://www.ted.com/talks/hans_rosling_shows_the_best_stats_you_ve_ever_seen.html
